In terms of quality and Innovation, Bait Food’s businesses have targeted themselves as pioneers, and company produces and markets products that meet the highest international standards.

A strong innovation platform is the key to bringing new choice to consumers, focusing on carefully selected categories, where brand leadership is achievable.

Fundamental to facilitating innovation and excellence across the business is Bait Food’s role in synergizing the strengths of the operating companies and in providing high quality, cost effective corporate support services to these businesses, including R&D, Health & Safety, Finance and HR.

Bait Food is committed to operating to the highest standards at all levels across the Company, underpinned by a strong code of ethics. Business and financial practices, and reporting processes have been designed to provide efficient diagnostic tools whilst ensuring compliance to local laws and regulations and International accounting standards.

In addition to trusted products, Bait Food is driving higher its standards of customer service across the board – from the company’s own internal customers to trade channels and ultimately, to consumers.

Bait Food aspires to organizational excellence through the development of a positive corporate culture which fosters commitment, teamwork, entrepreneurship and achievement, an ethos which also helps Bait Food to attract and retain some of the most talented people In the industry.

Bait Food Company has been playing an active role in the communities of which they are a part, for many years. Bait Food is committed to broadening and deepening these relationships through activities that ensure its operations continue to meet the evolving demands and expectations of the cultures within the region.

Bait Food is determined to support its local communities.